Why is Search Engine Optimization important? You’ve probably already seen these stats about how business-to-business (B2B) users search the Internet*: • 74% of B2B searchers click within the top 10 results listings. • 61% of B2B searchers click within the top 6 results listings. • 48% of B2B searchers click within the top 3 results listings.
HBA has now invested in a new search engine optimized (SEO) product, with the end benefit to connect HBA exhibitors with the top of a search engine results list whenever prospective buyers use Google, Yahoo, etc. to search for key industry terms.
About HBA 365 HBA365.com is the online version of the HBA Global Expo show (www.HBAexpo.com). The goal of this site is to bring buyers and sellers from the personal care and beauty industries together throughout the year, in addition to the 4 “face-to-face” days onsite at HBA. The new technology of HBA365.com features: • A search-engine-optimized directory for cosmetics and personal care product development tools, resources, resources and allied service listings. • Prospective buyers using a search engine to find suppliers of these industry keywords will have an enhanced chance of finding your company through HBA365.com. • Enhanced online “booths” that provide a forum for companies to promote multiple forms of content about their business - from displaying technical papers, audio/visual presentations, company news, etc. • Discounted participation rates for HBA onsite exhibitors.
What Do I Have To Do? View the different options for getting your company listed as a supplier on HBA365.com here> All exhibitors who have signed up for the 2009 HBA show will be offered an introductory trial listing on HBA365.com for $299.00. The introductory fee will entitle participating companies to select 3 initial search keywords. We anticipate that this new HBA365.com digital offering will be a valuable complement to the live HBA show, and that the cosmetics and personal care market will realize the measurable benefit as this product develops in the months to come. For more information, please contact us: Click here Sincerely, The HBA Global Expo Team
* Statistics reported by Enquiro Business to Business Survey 2007
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