(New York, NY, May 2008)  -- The hottest trend in skin care is anti-aging and HBA Global Expo (www.hbaexpo.com) has obtained one of most well-known dermatologist and anti-aging expert in the world to deliver its Keynote Address on Tuesday, September 9, 2008 at 9:00 a.m. in the Special Events Hall of the Javits Center in New York.   Nicholas Perricone, M.D., FACN will speak on, “"Strategies for Understanding & Reversing The Inflammation-Aging Connection," and will kick off  HBA Global Expo, the leading product development event for the personal care, fragrance, well-being and cosmetic industries.  The 16th Annual Trade Show and Educational Conference will take place September 9, 10, 11 at the Jacob K. Javits Convention Center in New York, NY.  

Through decades of research, Dr. Perricone has found that the inflammation-aging connection is the single greatest precipitator of age-related diseases.  During his HBA Keynote, Dr. Perricone will illustrate the variety of factors that cause inflammation, including pro-inflammatory diets, the environment, immune system, ultraviolet light exposure, hormonal changes, and stress.  He will then demonstrate how diet, nutritional supplements and topical anti-oxidants can control inflammation in our bodies and thereby delay and reverse the signs of aging.

Dr. Perricone will share his unique insight on a three tier approach to creating vibrant skin and optimum health through diet, nutritional supplements, and topical anti-inflammatories.  All these work synergistically to decrease inflammation and thereby enhance the natural health and beauty of the skin.

“We are honored to have Dr. Perricone deliver the Keynote Address at HBA.    With skin care innovations and trends, top of mind for personal care and beauty professionals, and with consumer demand for beneficial and effective skin care products,  HBA attendees will leave the keynote with plenty of food for thought for their product development plans,” said Jill Birkett, Event Director, HBA Global Expo.  

Board certified clinical dermatologist, Dr. Nicholas Perricone is a pioneer in cosmeceuticals and skincare, founder of N.V. Perricone LLC and author of multiple New York Times #1 Best Sellers.  He completed his internship in Pediatrics at Yale Medical School and his Dermatology Residency at Ford Medical Center.   He is the author of Age-less Face, Age-less Mind; Dr. Perricone’s 7 Secrets for Beauty, Health and Longevity; The Perricone Weight Loss Diet; The Perricone Promise; The Clear Skin Prescription; The Perricone Prescription, and The Wrinkle Cure.  Dr. Perricone is also the focus of a series of award-winning Public Television specials airing nationally on PBS-TV.  

Dr. Perricone is a highly sought after and popular guest on national television, appearing on the Today Show, Oprah, The Rachael Ray Show, 20/20, Good Morning America, The View, Larry King, CNN, Fox, Extra, Access Hollywood as well as many news broadcasts.  He has been featured in the New York Times, the Wall Street Journal, Vogue, Harper’s Bazaar, W, Forbes, People, USA Today and a host of other major magazines and newspapers.  In 2001, Vogue named Dr. Perricone one of the best dermatologists in the U.S.  Women’s Wear Daily cited the opening of the Perricone Flagship store on Madison Avenue (NYC) as one of the ‘Top Ten Beauty Stories’ of 2005.  He is the recipient of the Eli Whitney Award, presented by The Connecticut Intellectual Property Law Association to an outstanding individual who has made significant contributions to science, invention, and technology.

In addition to the Keynote Address, HBA will feature an extensive educational program addressing a wide range of marketing, product development, and business strategy topics.  Programming and event highlights include the Fragrance Business Conference & Trade Show Pavilion, the full-day International Safety, Regulatory, & Certification Summit, a session featuring the New York Times’ first-ever scent critic, a live radio show broadcast hosted by skin care guru Celeste Hilling, as well as two workshops on Skin Absorption and REACH.  The HBA Industry Awards Dinner on Tuesday, September 9 at the Marriott Marquis will honor top marketing, R&D, and packaging professionals and products. 

Complementing the educational agenda is an exhibit floor showcasing a full spectrum of products and services, including: private label, contract manufacturing, prestige and mass market packaging components, delivery systems, design houses, raw material and ingredient suppliers – including natural and organic, analytical and testing devices, biotechnology processes, nutraceuticals, cosmeceuticals, nutricosmetics, and senso-cosmetics. 

The New Product Innovation Showcase will highlight this year’s hottest new product announcements and the Exhibitor Presentation Theater will offer a full program of concise, ready-to-implement solutions.

Early bird registration, conference and travel discounts are available for HBA Global Expo & Educational Conference at www.hbaexpo.com or call 212-600-3117.